What a year it has been! We feel fortunate to have been able to continue growing RCU - Responsible Cannabis Use and are so thankful for all of your support. During a year that has challenged us in more ways than one, we are proud of what we have been able to accomplish and would like to share some highlights with you.
To help normalize cannabis, we put all cannabis laws in one place and launched canniknow.com
We launched canniknow.com, a cannabis education and awareness platform. While many support cannabis, most don’t know the laws or their rights in their own city, state, province, or country.
We also put together a series of cannabis quizzes on a variety of topics and engaged thousands of Canadians on social media.
In 2020, we included Canada, the United States, and South Africa. We look forward to continuing to grow Cann I Know and add more countries in 2021. Think of it as your one-stop-shop for medical and recreational cannabis regional laws across the globe!
To normalize cannabis at work, we developed a variety of e-learning courses for employers
CannEd is a cannabis e-learning course developed for employers and employees operating in regions where cannabis is medically or recreationally legalized. In 2020, we updated our general course, applicable to all employers, to have specific sections for a variety of industries including:
- Cannabis education for trucking and transportation
- Cannabis education for HR professionals
- Cannabis education for insurance brokers
- Cannabis education for police officers and security guards
- Cannabis education for medical professionals (coming in 2021)
Learn more about CannEd and cannabis education for employers
We took CannEd to South Africa by partnering with EduCann and Schindlers Attorneys
We partnered with EduCann, a South African cannabis education company, and Schindlers Attorneys, a South African legal firm that specializes in cannabis law to bring cannabis education to employers across South Africa. This partnership brings years of experience, expert insights, and a proven model for South African employers and HR professionals.
To normalize cannabis at home, we launched Stori with a pre-order and started shipping in December
We announced the launch of Stori - our smart cannabis storage product with a mission to fight cannabis stigma with beauty, function, and design. We have been overwhelmed by the support of the community. Launching a product is hard but even harder during a worldwide pandemic. Stori is currently on a plane heading to our distribution facility in Canada and we can’t wait to see photos of it in your homes!
To enhance the cannabis experience, we launched the Stori App so consumers and patients can learn more about the products they purchase, their preferences, and brands in their region
The Stori App is a progressive web application that helps cannabis consumers learn more about the products they’ve purchased, track their preferences, and see regional contests and offers from retailers and brands.
The Stori App is for everyone! You can use the app to keep track of your products in your current storage solution, or by using Stori’s colour-coded pods and tubes.
In just a few months, we’ve had over 2,000 sign-ups and continue to receive interest from hundreds of new users per week. We’ve also had the pleasure of partnering with Boveda, Blissco, and 7ACRES to give away a Stori unit to an app user every Friday in December 2020.
We partnered with some incredible companies and organizations that field our growth
This year, we had the opportunity to partner with a number of incredible companies and organizations who are also passionate about reducing stigma surrounding cannabis while also promoting education
Boveda is the global leader in 2-way humidity control for moisture-sensitive products, like delicate cannabis flower. This partnership allows us to provide a free Boveda pack to customers who purchased Stori before December 1, 2020.
Business of Cannabis
Business of Cannabis is Canada's authoritative source for news and analysis of the cannabis industry. Since 2017, through their web, social, video and podcast channels - as well as real world and virtual events - BoC has highlighted the companies brands, people and trends driving the global cannabis industry. We are pleased to partner with with Business of Cannabis to share updates from Stori and the Stori App, introducing the industry to the world’s first purpose built cannabis storage, Stori.
Cannabis Amnesty is an independent, not-for-profit advocacy group focused on righting the historical wrongs caused by decades of cannabis prohibition, particularly its impact on racialized communities. This partnership allowed us to work with Cannabis Amnesty in a Canada-wide survey to educate Canadians on Bill C-93.
CarriersEdge is a leading provider of online driver training for the trucking industry. This partnership provides CarrierEdge’s members access to CannEd, our cannabis e-learning course at an exclusive price.
CPHA - Canadian Public Health Association
The Canadian Public Health Association is the independent national voice representing the collective conscience of public health physicians, researchers, educators, students, nurses, administrators and practitioners. We are proud to partner with CPHA to help make regional cannabis information available to all Canadians on canniknow.com.
CPHR Alberta is the professional association dedicated to strengthening the human resources profession and upholding the highest standards of practice. With 6,000 members in major cities across Alberta, the Northwest Territories and Nunavut, CPHR Alberta is the third-largest HR Association in Canada. This partnership gives CPHR Alberta members access to CannEd at an exclusive rate, as well as 1.5 hours towards their required continuing professional development hours.
CPHR Manitoba is the exclusive certifying body in Manitoba for the nationally recognized Chartered Professional in Human Resources (CPHR) designation - the leading standard for HR professionals in Canada. This partnership gives CPHR Manitoba members access to CannEd at an exclusive rate, as well as 1.5 hours towards their required continuing professional development hours.
CPKN - Canadian Police Knowledge Network
Created for police, by police, CPKN offers technology enhanced learning (TEL) solutions through collaboration, standards and technology that meet the needs of police and public safety professionals. The CannEd course will be available to all CPKN members in January 2021.
Fire & Flower
Fire & Flower is one of Canada’s leading cannabis retailers. We partnered with Fire & Flower to provide Canadians with information about where they can legally and safely purchase cannabis during COVID-19, particularly during lockdown.
Merrco is the only payments company in Canada delivering innovative payment processing solutions tailored to the cannabis industry. Our team of payment experts are continuously looking for ways to creatively solve payment needs by making payments smarter, simpler every step of the way. Merrco Payments partnered with us to help educate Canadian consumers about the importance of purchasing cannabis products from legal cannabis retailers.
The Ontario Chamber of Commerce
For more than a century, the Ontario Chamber of Commerce (OCC) has been the independent, non-partisan, indispensable partner of Ontario business. The partnership between RCU and OCC allows chamber members to access CannEd at an exclusive rate.
Supreme Cannabis Company
The Supreme Cannabis Company, Inc., is a global diversified portfolio of distinct cannabis companies, products and brands. Supreme Cannabis’ portfolio includes 7ACRES, its wholly-owned subsidiary and multi-award-winning brand; Blissco Cannabis Corp., a wellness cannabis brand and a multi-licensed processor and distributor based in British Columbia. Each Friday, in December 2020, we have partnered with The Supreme Cannabis Company to give away a Stori kit to one lucky winner. We asked Stori App users to complete tasks to be entered into the contest. This includes searching for Blissco and 7ACRES products and leaving a review.
We received a lot of love from media outlets
Cannabis education continues to be a hot topic, check out some mentions in the following publications:
- Niagara this Week: Ontarians Aren’t Happy With Cannabis Access, but Caledon Not Opting in, Yet
- Policy Options: Canadians Are Still Woefully Uneducated About Cannabis
- Retail Insider: Challenges and Opportunities for Cannabis Retail in Canada Post-Legalization
- HR Reporter: Travellers Hazy on Cannabis Rules
- Globe and Mail: Making Legal Cannabis More Accessible Directs Consumers From Illegal to Legal Retailers
- The Next Web: The Stori is Probably the Bougiest Way to Store Weed
- Benzinga: Weed at Work? RCU Teams up With OCC to Educate, Test Awareness
- Grow Opportunity: Online Course to Educate on Policies of Cannabis at Work
- Gear Patrol: A Cannabis Stash That Doesn’t Make You Look Like a Teenager? Well I’ll Be Damned
- Discover Magazine: Cann I Know: portal educacional sobre cannabis
- Founder Fax: How we Created a Smart Cannabis Storage System
- Mugglehead: 80% of Canadians Unaware of Pot Pardon Program - Survey
- Toronto Life: The Cannabis Lover’s Holiday Gift Guide 2020
- Carol Roth: Ultimate Holiday 2020 Small Business Gift Guide
- Green Growth CPAs: Cannabis Storage Innovation
- Incredible Edibles: 20 Employers & CBD Experts Reveal What Employers Should Know About CBD
- Boveda Cannabis: Smart Storage With Stori and Boveda - Cultivate Live
- Forbes: Clio Cannabis Honors Last Prisoner Project and Snoop Dogg, Unveils 2020 Award Winners